See where your content travels
Links shared in Slack, Teams, WhatsApp and iMessage, copied text, embeds and translated pages, without identifying anyone.
Learn about content reach →Shared privately, by app
See what AI agents do on your site.
Airglow is analytics for the AI agents on your website. ChatGPT, Claude, Perplexity and AI browsers like ChatGPT Atlas now research products for your buyers, and Google Analytics counts those visits as “direct” or misses them. See which agents came, what they did, and the buyers they sent you.
- Free for one website
- Cookieless by default
- Set up in minutes
HomeOverviewTop issues to fixSample data
What “direct” traffic really is
Last 8 weeks. 61% of “direct” explained.
Shared privatelyAgent visitsSent by agentsActually direct
Direct (no source)
Recognizes the assistants, AI browsers and coding agents your buyers use
- ChatGPT
- Claude
- Gemini
- Perplexity
- Copilot
- Meta AI
- Grok
- DeepSeek
- Cursor
- Codex
Your buyers send agents first. Your analytics can't see them.
Agents don't run your tracking
AI crawlers and assistants like GPTBot, ClaudeBot and PerplexityBot fetch your pages without running JavaScript, so analytics built on a tracking script never counts them.
AI browsers look like people
AI browsers like ChatGPT Atlas and Perplexity Comet click through your site for someone. Analytics counts them as people, which skews every number you report.
The buyer shows up as “direct”
When the agent sends a buyer your way, they type your address or paste a link. The credit goes nowhere.
Most tools show you what AI says about you. Airglow shows you how it got there. Every answer starts with a visit to your site. See the pages it read, the line it quoted and the page it couldn't open, then fix the cause instead of tracking the symptom.
GeminiSample data
Does Acme include SSO on the Pro plan?
No. Based on Acme's pricing, SSO is only available on the Enterprise plan.
Wrong: SSO is on ProSearched “Acme SSO pricing”
Picked acme.com/pricing and a review site- Missed it
Opened
The Pro column lists “Single sign-on” only inside a collapsed row/pricing - Blocked
Tried
Blocked by a bot challenge/security Quoted a review site from 2024
“SSO requires Enterprise”, from before you changed plansFix: show SSO in the Pro column, and let verified agents read /security
Added to your issues, with a re-test
1An agent arrives
Know every agent that visits. Crawlers like GPTBot and ClaudeBot, AI browsers and coding agents, each named with how Airglow knows.
Learn about agent visits →Agent visitsLive
- Signed
ChatGPT agent
AI browser on /pricing - Declared
ClaudeBot
Crawler on /docs/sso - Declared
PerplexityBot
Crawler on /security - Detected
Unnamed AI browser
Typed at machine speed on /signup - Declared
GPTBot
Crawler on /blog/soc-2 - Detected
Coding agent
Read /docs/api/audit
2You watch what it did
Watch the visit, step by step. Every page, click and the moment it gave up. Recorded for agents only, never people.
Learn about replays →ChatGPT agent on /pricingGave up
- 0:00Opened /pricing
- 0:04Read the Pro plan
- 0:09Clicked “Compare plans”
- 0:15Gave up: price says “Contact sales”
0:00 / 0:15
3You ask the agents directly
Ask the agents what your buyers ask. Send their questions to ChatGPT, Claude, Gemini and Perplexity, and see which answers are right.
Learn about Test Runs →New testEvery week
Does Acme support SSO on the Pro plan?
ChatGPT
Right3 of 3Claude
Right3 of 3Gemini
Wrong answer1 of 3Perplexity
Right2 of 3ChatGPT Atlas
Blocked0 of 3
Cost checked before it starts
4You fix what got in the way
Know what to fix first. What stops agents, ranked by the visits it costs you, with a one-click re-test.
Learn about Issues →Top issues to fixSample data
-
Agents can't quote a price, so they shortlist competitors that show one. Add a starting price or a price range to /pricing.
-
Your bot protection returns a challenge page to AI agents on /security. Allow verified agents through so they can read your SOC 2 details.
-
The list is added by a script after the visitor scrolls, so agents that read the page once never see it. Render it with the page.
5It sends you a buyer
The visit after the agent visit. A buyer who arrives “direct” after an agent read your pages gets linked to that agent. Free on every plan.
Learn about buyers sent by agents →Buyer sent by an agentSample data
- 9:02An AI agent reads
/pricingand/security - 9:03It shortlists you, with two competitors
- 10:14A buyer arrives “direct” on
/pricing - 10:16Books a demo. Airglow credits the agent.
It sees what Google Analytics can't.
| Google Analytics | Airglow | |
|---|---|---|
| AI agents that don't run JavaScript | Not seen | Seen, with Cloudflare connected |
| AI browsers acting for a person | Counted as people | Told apart |
| Buyers an agent sent you | “Direct” | Linked to the agent |
| Links shared in Slack, WhatsApp and DMs | “Direct” | Counted by app |
| What an agent did on the page | No | Step-by-step replay |
| What agents say about your product | No | Test Runs |
Airglow works alongside Google Analytics and can import your GA4 and Search Console history. See what the script, cookies and a server connection each show.
More than agent visits.
Docs that coding agents get right
See how Claude Code, Codex and Cursor read your docs, and the page that leads them astray.
Learn about coding agents →Coding agent read /docs/api/audit
import acme
client = acme.Client(api_key=KEY)
client.audit.export(since="30d")
# 3 of 3 agents used the right call
A workspace for every client
Separate websites, billing, spend caps and members for each client. Built for agencies.
See plans →Workspaces
- AcmePro
- Halcyon EdgePro
- VaultlineFree
Simple pricing.
Start free. Add a card when you want more websites or more AI tests.
Free
$0
For one website. No card needed.
- All analytics, including buyers sent by agents
- 2M tracked events and 300 agent replays a month
- $2 of AI tests a month
Pro Pay for what you use
Usage-based
Card on file. No seat fees.
- Up to 6 websites
- 10M tracked events and 3,000 agent replays a month
- AI tests at cost plus a small margin, with a cap you set
Questions, answered.
What is dark traffic?
Visits your analytics can't explain: links pasted into Slack, WhatsApp and direct messages, AI agents browsing on someone's behalf, and the buyers those agents send. They end up counted as “direct”, or not counted at all.
What is direct traffic in Google Analytics?
Direct traffic is the visits Google Analytics can't trace to a source: no referrer and no campaign tags. It's meant to be people typing your address, but it also collects links opened from Slack, WhatsApp and email apps, AI browsers, and buyers who found you through an AI assistant. Airglow breaks “direct” into those parts.
How do I track AI traffic in Google Analytics 4?
GA4 can show visits referred from chatgpt.com, perplexity.ai and similar sites if you set up a custom channel group. It can't see AI agents that don't run its tag, and it counts AI browsers as people. Airglow covers both gaps and imports your GA4 history so you can compare.
What is an AI browser?
An AI browser, or agentic browser, is a web browser an AI drives for someone, like ChatGPT Atlas or Perplexity Comet. It opens pages, clicks and fills in forms like a person, so standard analytics counts it as one. Airglow detects these visits by how they behave and replays what they did.
How is Airglow different from AI visibility and GEO tools?
AI visibility tools, used for generative engine optimization (GEO) and answer engine optimization (AEO), track whether AI answers mention your brand. Airglow shows the other half: what AI agents do when they actually visit your website, where they get stuck, and the buyers they send you. Many teams use both.
How does Airglow know a visit is an AI agent?
Three ways, and every visit says which one applied. Some agents sign their requests so they can be verified. Many name themselves in the request. The rest are detected by how they behave: they type at machine speed, move the mouse in perfectly straight lines, and leave traces that browser automation tools leave behind.
Which AI agents can Airglow see?
Assistants that fetch pages (ChatGPT, Claude, Perplexity, Gemini and others), AI browsers that click around like a person (ChatGPT Atlas, Perplexity Comet and similar), and coding agents reading your docs. We add new ones as they appear.
Does it replace Google Analytics?
No, it works alongside it. With your permission, Airglow reads your Google Analytics data and explains what it can't: what “direct” really is, and how many agent visits it counted as people.
Will it slow my site down?
No. The script is about 3 KB and loads after the rest of your page.
What do I need to add to my site?
One script tag. Add your domain, prove it's yours with a DNS record or a meta tag, and paste the script into your site's head. Most site builders have a box for it.
Can I use it for clients?
Yes. Each client gets their own workspace with separate websites, billing and access, so nothing mixes.
How do AI tests get billed?
Each test is priced from what the AI providers charge, plus a small margin. Free includes $2 of tests a month. Pro bills what you use, up to a monthly cap you set, and the cost is checked before a test starts.
Stop guessing what “direct” means.
See the agents on your site, what they did and the buyers they sent. Free for one website.